Sales of soft drinks have taken a plunge in recent years but perhaps this is nowhere more apparent than in the case of the diet versions, which are low on sugar but high on the artificial sweetener aspartame, codified as E951 in the EU. Coke is now fighting back against those claiming aspartame is incredibly unhealthy.
As the Good Morning America video report embedded below will confirm, Coca Cola is getting ready to roll out new print ads, under the tagline “Quality Products You Can Always Feel Good About,” which will – hopefully, for them – put all worries about the safety of aspartame to rest.
Not only is it safe but there are hundreds of studies to prove it, the ads say.
GMA notes that they are styled more like PSAs (public service announcements) but consumers should not be fooled: this is still marketing even if it might look like a state-run health campaign.
“Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar. In fact, the safety of aspartame is supported by more than 200 studies over the last 40 years,” the ads say.
The new series of print ads comes hot on the heels of another Coke campaign highlighting the company’s dedication to fighting obesity by cutting down calories and advocating for an active lifestyle.
It was released earlier this year and, just like this one, it was meant to bring Diet Coke back in the spotlight.
However, experts believe that the fight won’t be as easy as Coca Cola believes and that’s because, as opposed to a decade ago, consumers have far more and far healthier options when it comes to such drinks.
Teas and sports drinks, but also bottled water, have stolen the market share Diet Coke once had. The new ads are meant to help Coca Cola get it back.
GMA notes that they are styled more like PSAs (public service announcements) but consumers should not be fooled: this is still marketing even if it might look like a state-run health campaign.
“Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar. In fact, the safety of aspartame is supported by more than 200 studies over the last 40 years,” the ads say.
The new series of print ads comes hot on the heels of another Coke campaign highlighting the company’s dedication to fighting obesity by cutting down calories and advocating for an active lifestyle.
It was released earlier this year and, just like this one, it was meant to bring Diet Coke back in the spotlight.
However, experts believe that the fight won’t be as easy as Coca Cola believes and that’s because, as opposed to a decade ago, consumers have far more and far healthier options when it comes to such drinks.
Teas and sports drinks, but also bottled water, have stolen the market share Diet Coke once had. The new ads are meant to help Coca Cola get it back.
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